REPRESENTATION CAN BE BROKEN UP INTO FOUR ELEMENTS:
- Form/Composition – innovative tool
- Colour – implications of colour
- Visualisation – creativity & thinking
- Structure – innovative ways
Gestalt is a psychology term which means “unified whole”. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organise visual elements into groups or unified wholes when certain principles are applied. These principles are: Closure, proximity, continuation, similarly & figure and ground.
Different laws, perception and context, and Structure:
– Laws of proximity
– Laws of similarity
– Laws of symmetry
– Laws of continuity
– Laws of closure
– Culturally influenced within the spectrum of colour.
– Different meanings in different parts of the world.
– Expressing data through forms and visualisation in a clear structure in a simple form.
– Presenting data effectively.
– Convert data into graphics.
– Target audience.
– Data/form colour and composition.
– Info graphics.
– Need to create a concept that is simple but easy to understand.
Colour plays a huge role whilst being a designer. A question that comes up all the time when in the planning phase of a particular piece of work is: what does colour mean to us culturally?
When choosing a tone, tint or hue to represent your graphics/information, you
need to think beyond how it looks aesthetically.
Colour can mean completely different things in different cultures.
Weddings in the western world are associated with white whereas in Asia funerals are.