In this new unit we have been asked to identify data which we can source and use in a visual looking graphic. I.e. an A2 poster. The poster should have minimal text (if possible) and must be interesting to look at. The data/idea must also be clear so the audience can understand it with ease. I am going to undertake this task through vast amounts of research and working in Adobe Illustrator which works with vector graphics as opposed to bitmaps which Photoshop utilises.
So these are what info-graphics looks like. I researched various info graphics that artists have produced and one website that was brought up in one of our seminars is http://www.informationisbeautiful.com/awards. On this particular page you can view who are the winners of a competition that the website hosts annually, some of the artists are students themselves.
This info-graphic seems like he could use it as part of his CV. It’s very simple and visually interesting to the eye. The choice of colour was executed well and the box in the middle that represents how experienced he is in Flash, Illustrator, Photoshop and so on was also equally executed. Using the same shape with different colours to symbolise a different software and a different scale to represent his expertise in it, it is visually clear to someone where his expertise lie. You can see and understand this within just a few seconds instead of reading text. This is a lot more attractive and attention-grabbing doing it this way. That’s the whole point of info-graphics.
Dylan Mac Kay is the artist of this particular info-graphic. This is what he said about it: “The goal of this project was to question myself and to try and find all the positive things about my life. Positive was my key word for this. I was finding it hard to describe to people what exactly Im doing in life so I needed a way to simply show that. The project wouldn’t just focus on career I wanted it to have a bit of my personality to it so I added my aspirations to show people not just who I am but who I want to try become.”
This one is a bit different because there is a lot more text than the previous one. Info-graphics are at their best when there is no text at all, yet the message, data or whatever it may be is still being presented clearly and quickly. This is very thorough and has a lot of information on it. It is very knowledgable, however for the simple fact that there is lots of text the viewer might lose their attention and won’t be as engaged because text is boring. Human nature now is getting more lazy and has less time on its hands. Too much text could completely jeopardise you’re whole design.
This design that Harry Beck so famously produced for the London Underground was an early data visualisation as we know it today, where colour was fundamental through out – of which we still use to this day. The method of structured data being: tube lines, tube stations and their locations and how we
can translate a space through a simple representation.
Here are some more info-graphics (click to enlarge):