Research into the Psychology of colour

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Yellow | Psychology of colour | Webpagefx
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Red | Psychology of colour | Webpagefx

These two very interesting infographics I have pulled off the Webpagefx blog. Colour as we know play an important role in our of lives, whatever it may be. It also plays a very important role when it comes to marketing and branding because certain colours induces certain feelings and emotions, and each have their own correlations. This is why picking the right colour scheme for a particular design is absolutely crucial for you to execute. If done correctly then you too have the opportunity to become as big as some of the most well known brands such as Coca-Cola, McDonald’s, Shell and IKEA.

Almost everyone will say colour is the primary reason why they buy a particular product. Can you imagine the McDonald’s logo being yellow and green as opposed to red and yellow? No is the answer! Thinking the colour green will immediately make you think along the lines of healthy eating and green vegetables which is the total opposite of fast food.

The colour Yellow

  • Increases cheerfulness & warmth
  • Stimulates mental process
  • Encourages communication
  • Makes babies cry
  • Stimulates nervous system
  • Represents optimism, youthfulness
  • Used to grab attention of window shoppers

Think of all the companies that have the colour yellow in their logos:
Walkers crisps, Shell, IKEA, McDonald’s, IMDB, Nikon, National Geographic, Yellow pages.

The colour Red:

  • Evokes strong emotions
  • Encourages appetite
  • Increases passion and intensity
  • Symbol for love
  • Increases heart rate
  • Used by restaurants to stimulate appetite
  • Creates urgency often seen in clearance sales
  • Used for impulsive shoppers

Think of the companies that have the colour red in their logos:
McDonald’s (again), Walker’s crisps (again), HnM, Coca-Cola, Kellogg’s, Lego, Nintendo.

Screen Shot 2015-04-10 at 18.19.33 Screen Shot 2015-04-10 at 18.19.43Personal preference, experiences, upbringing, cultural differences, context, etc., can alter the effect individual colours have on us. In the book called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on colour alone (depending on the product).

Colour preference also boil down to gender, as you can see from the images below:

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Colour preference | Kissmetrics blog

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Here’s another image that’s food for thought:

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Colour emotion guide | thelogocomapny blog

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